Private Label Manufacturing and Our Link to Innovation Chem
One of the most common questions we receive is whether EZ Car Care offers private label products. The short answer is yes, but not in the way most people expect.
EZ Car Care is a product brand. The manufacturing behind EZ is handled by our sister company, Innovation Chem. Understanding that relationship explains why our products perform the way they do and how private label projects are handled properly.
In simple terms: EZ Car Care is the brand you see. Innovation Chem is the UK manufacturer that formulates and produces the products.
EZ Car Care and Innovation Chem
EZ Car Care products are formulated and manufactured in the UK by Innovation Chem. Innovation Chem is the manufacturing business responsible for raw material sourcing, formulation, batching, quality control, and production.
This structure allows EZ to focus on product performance, education, and customer experience, while manufacturing is handled by a dedicated team with the right facilities and controls in place.
Why Manufacturing Sits With Innovation Chem
Manufacturing car care products properly requires more than just mixing liquids. It requires formulation knowledge, controlled processes, compliance, and consistency.
Innovation Chem exists to do exactly that. By separating brand and manufacturing, we avoid the shortcuts that are common in white label supply chains.
- Clear ownership of formulations and processes
- Consistent batch quality
- Real quality control rather than paperwork only
- Ability to improve products over time
What This Means for Private Label
Private label enquiries connected to EZ Car Care are handled by Innovation Chem. That is because Innovation Chem is the manufacturer, not a reseller of third party formulas.
This means private label customers are working directly with the people who actually make the products. There is no middle layer, no generic catalogue, and no rebranding of unknown chemistry.
What We Do and Do Not Offer
Innovation Chem does not sell identical copies of EZ Car Care products under different labels. EZ formulas are developed specifically for the EZ brand.
Private label projects may involve:
- Custom formulations built for your brand
- Modified performance or dilution profiles
- Different fragrance or finish characteristics
- Alternative packaging formats
This approach protects the integrity of EZ Car Care while still allowing Innovation Chem to manufacture high quality products for other brands.
Who Private Label Is Right For
Private label manufacturing is best suited to brands that want more than a logo on a bottle. It works for businesses that care about repeat performance, consistency, and long term supply.
It may not be the right fit if you are looking for very small one off runs or the lowest possible unit price.
The Process at a High Level
- Initial discussion with Innovation Chem to understand requirements
- Product scope and formulation direction
- Sampling and approval
- Production scheduling and manufacturing
- Bottling, labelling, and dispatch
Private Label Enquiries
If you are exploring private label or custom manufacturing and want to understand what is possible, enquiries should be directed to our manufacturing company, Innovation Chem.
Email: nathan@innovationchem.co.uk
Please include details about your brand, product categories of interest, and any expected volumes. This helps the team assess suitability from the outset.
1 comment
Dear Innovation Chem Team,
My name is Dave and I am one of the owners of CLEANSR, a premium automotive detailing brand based in The Netherlands.
We are currently looking for a long-term manufacturing partner in the UK that can support us with both product development and private label production as we continue to expand our product range and distribution.
After reviewing your capabilities, Innovation Chem appears to be exactly the type of manufacturer we are looking for.
We are planning a business trip to the UK within the next 2–3 weeks and would be interested in visiting your facility to learn more about your production capabilities, quality control procedures and private label services. If everything aligns, we would like to move quickly and discuss placing our first orders shortly after.
To evaluate a potential partnership beforehand, we would appreciate receiving indicative pricing based on 1,000 litre production runs for the following product categories:
Exterior Products
SiO2 Spray Sealant
Ceramic Shampoo
Snow Foam
Pre Wash / Citrus Pre Wash
Quick Detailer
Water Spot Remover
Fallout Remover / Iron Remover
Tar & Glue Remover
APC (All Purpose Cleaner)
Wheel Cleaner
Tyre Dressing
Interior Products
Interior Cleaner
Fabric Cleaner
Leather Cleaner
Glass Cleaner
Protection Products
Ceramic Sealant
Spray Wax
Trim & Plastic Protectant
In addition, could you please provide information regarding:
MOQ requirements
Lead times
White label/private label services
Custom formulation possibilities
Filling and labelling services
Available bottle sizes (500ml, 1L, 5L etc.)
Packaging options
Product development services
Sample availability
If possible, we would also appreciate a general pricing guide or product catalogue before arranging the visit.
We are looking to build a long-term partnership with a manufacturer that can grow alongside our brand and support future product development.
Thank you for your time and we look forward to hearing from you.
Kind regards,
Dave
CLEANSR
The Netherlands